THE ROOM

The room I couldn’t find -
so I built it.

A closed community for sales leaders who want real conversations, shared experience, and direct access to me and the frameworks I’ve used throughout my career.

"What truly sets Joakim apart is his ambition and authenticity. He understands that leadership isn't about titles, but about people."— Indira Comakci, Chief of Staff
✦
"It opened up new angles for getting customers to share more - and gave us concrete ideas we're now implementing in our sales process. All in all, a first-class sparring session."— Mads Lyngø, CCO, ScandiMate
✦
"He's the type of person that is great for any team culture. There is no doubt that he is on a mission of making sure that everyone is feeling good, or understanding why they don't."— Aaron Marchmann, Head of Business Development
✦
"Joakim has the unique combination of winning attitude, winning personality and a willingness to constantly improve. He has helped improve existing processes on the Sales Team while also implementing new ones with Sales Management."— Thor Thomsen, Head of Partnerships
✦
"His strategic approach to account management, coupled with his exceptional sales skills, consistently led to revenue growth and strengthened client relationships."— Peter Dahl Inseleth, Head of Global Sales
✦
"Joakim is exceptionally skilled at reading the people he talks to. He has always been a go-to person when we needed to develop new concepts - his feedback always elevates it to the next level."— Sidsel Forchammer, Head of Marketing
✦
"Joakim possesses very unique people skills that are a game changer to any conversation. He is one of the quickest people I have ever seen to build a professional relationship."— Christian Thorsø Pedersen, Senior Account Executive, Salesforce
✦
"With Joakim's mindset and dedication, I have no doubt he's on a trajectory to become a star. Keep an eye on him."— Brian Strøh Strange, CCO
✦
"You have to enjoy performing, and to enjoy it you have to perform. It makes complete sense. I have a lot of preparation work ahead of me - thanks to you."— Christian Madsen, Co-Founder, Adtool
✦
"What truly sets Joakim apart is his ambition and authenticity. He understands that leadership isn't about titles, but about people."— Indira Comakci, Chief of Staff
✦
"It opened up new angles for getting customers to share more - and gave us concrete ideas we're now implementing in our sales process. All in all, a first-class sparring session."— Mads Lyngø, CCO, ScandiMate
✦
"He's the type of person that is great for any team culture. There is no doubt that he is on a mission of making sure that everyone is feeling good, or understanding why they don't."— Aaron Marchmann, Head of Business Development
✦
"Joakim has the unique combination of winning attitude, winning personality and a willingness to constantly improve. He has helped improve existing processes on the Sales Team while also implementing new ones with Sales Management."— Thor Thomsen, Head of Partnerships
✦
"His strategic approach to account management, coupled with his exceptional sales skills, consistently led to revenue growth and strengthened client relationships."— Peter Dahl Inseleth, Head of Global Sales
✦
"Joakim is exceptionally skilled at reading the people he talks to. He has always been a go-to person when we needed to develop new concepts - his feedback always elevates it to the next level."— Sidsel Forchammer, Head of Marketing
✦
"Joakim possesses very unique people skills that are a game changer to any conversation. He is one of the quickest people I have ever seen to build a professional relationship."— Christian Thorsø Pedersen, Senior Account Executive, Salesforce
✦
"With Joakim's mindset and dedication, I have no doubt he's on a trajectory to become a star. Keep an eye on him."— Brian Strøh Strange, CCO
✦
"You have to enjoy performing, and to enjoy it you have to perform. It makes complete sense. I have a lot of preparation work ahead of me - thanks to you."— Christian Madsen, Co-Founder, Adtool
✦
Watch · 5 min

No pitch. No spam. No bullshit.

Session - The Room Session - The Room

Real conversations. Real people. Real rooms.

Who gets in

You'll know if this is for you.

01  Sales leaders & managers

You're leading a sales team

You manage people, not just pipelines.
You know the culture you build is the performance you get - and you want to build it right.

02  Start-up & scale-up founders

You're building a sales function

You're figuring out how to hire, lead, and scale a team that performs - without losing what made your culture good in the first place.

03  Aspiring sales leaders

You're ready for the next level

You're a strong sales rep with your sights on leadership.
You want to understand what it actually takes - before you get the title.

What's inside

Real access. Real tools. Real people.

01  1:1 Connection
Direct access to me
Ask questions, share what you're working through, get real answers - from me directly.
Not a community manager. Not a chatbot.
02  Frameworks, Guides & Tools
The tools I've built
Frameworks, guides, and workshops from the F.E.E.L. framework.
The actual material I use with clients - not a summary of it.
03  Likeminded People
A room full of people like you
Like-minded sales leaders who think about performance, culture, and leadership differently.
The conversations & people you've been looking for.
When you join

From Me, To You.

The moment you join, I'll send a personal thank-you message - followed by practical tools from the F.E.E.L. framework.

Frameworks, guides, tools and workshops I've used throughout my career. One sent every two weeks.

On top of that, I'll also send you an invitation to join the community.

01
Team Values Workshop
A step-by-step facilitation guide for building team values that actually drive behaviour.
02
Pre-Meeting State Checklist
Prepare your state - not just your pitch. Before any room that matters.
03
Objection Mapping Framework
Turn resistance into clarity. A structured way to understand what objections are really saying.
04
1:1 Coaching Guide
How to run one-on-ones that actually develop people - not just check status.
05
Team Orchestration Rhythm
The cadence and structure that keeps high-performing teams aligned without micromanagement.
06
Hire Interview Guide
How to interview for the whole person - not just the CV. Spot culture fit before day one.
07
FTR Aura Profile
Understand your natural energy in a room - and how to work with it, not against it.
08
How to Structure a Sales Call
The 7-step F.E.E.L. sales flow with key questions and time guides for each phase.
Request Access ↓
What people say

From people who've worked with Joakim.

"What truly sets Joakim apart is his ambition and authenticity. He understands that leadership isn't about titles, but about people. My only advice has always been: keep doing exactly what you're doing. Because it works. And because it inspires."
Indira Comakci
Chief of Staff
"It opened up new angles for getting customers to share more - and gave us concrete ideas we're now implementing in our sales process. All in all, a first-class sparring session."
Mads Lyngø
CCO, ScandiMate
"Joakim is a highly social extrovert, spreading positive energy wherever he goes. He's the type of person that is great for any team culture. There is no doubt that he is on a mission of making sure that everyone is feeling good, or understanding why they don't. Joakim is a great innovative first mover on initiatives, which makes him a great self-running leader."
Aaron Marchmann
Head of Business Development
"Joakim has the unique combination of winning attitude, winning personality and a willingness to constantly improve. He has an eye for his colleagues, always willing to spend time with them to share his knowledge. He has helped improve existing processes on the Sales Team while also implementing new ones with Sales Management."
Thor Thomsen
Head of Partnerships
"Joakim's expertise in leveraging personal video and webinars in his outreach processes set him apart, allowing him to forge meaningful connections with clients and drive impressive results. His strategic approach to account management, coupled with his exceptional sales skills, consistently led to revenue growth and strengthened client relationships."
Peter Dahl Inseleth
Head of Global Sales
"Joakim is exceptionally skilled at reading the people he talks to and competently sells solutions that match the customers' needs. As a colleague, he has always been a go-to person when we needed to develop new concepts - his feedback always elevates it to the next level."
Sidsel Forchammer
Head of Marketing
"Joakim possesses very unique people skills that are a game changer to any conversation and process. He is one of the quickest people I have ever seen to build a professional relationship with prospects, clients, co-workers and partners. Joakim is on to great things and would be a great asset to anyone who wants to push limits with him."
Christian Thorsø Pedersen
Senior Account Executive, Salesforce
"In the short span of 10 months, he transitioned from Account Executive to Senior Account Executive. What truly sets Joakim apart is his innate talent for sales combined with humility paired with relentless confidence - a scarce combination. With Joakim's mindset and dedication, I have no doubt he's on a trajectory to become a star. Keep an eye on him."
Brian Strøh Strange
CCO
"We're going to take culture-building very seriously. What really stuck with me: you have to enjoy performing, and to enjoy it you have to perform. It makes complete sense. I have a lot of preparation work ahead of me - thanks to you."
Christian Madsen
Co-Founder, Adtool
See all testimonials →

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No pitch. No spam. No bullshit.